We use common tracking technologies
We collect personal information about users over time and across different websites when you use our website or service. We also have third parties – as described below – that collect personal information this way. To do this, we use several tracking tools. Our vendors may also use these tools. These may include browser cookies and device IDs. We may also use web beacons, flash cookies, and similar technologies.
We use tracking technologies for a variety of reasons
We use tracking tools, including cookies, on our websites. Cookies are small files that download when you access certain websites. To learn more, visit www.allaboutcookies.org or www.youronlinechoices.eu. These pages also explain how you can manage and delete cookies. We use tracking tools:
To recognize new or past customers.
To store your password if you are registered on our site.
To improve our website.
To serve you with interest-based or targeted advertising (see below for more on interest-based advertising) as permitted by law.
To observe your behaviors and browsing activities over time across multiple websites or other platforms as permitted by law.
To better understand the interests of our customers and our website visitors.
We use specific tracking technologies
Here is more information about certain of the tracking technologies and cookies we currently use on the sites where this policy appears. We use all of these third party tracking technologies to improve our site and the experience of our visitors, as described in more detail below:
We use AddThis for social sharing that happens from the “‘Share This” website links. The cookie allows users to socially share content. AddThis might collect data for the purposes of Online Behavioral Advertising and includes information like where visitors came from and which type of browser the user is using. This might also include your IP address. Click here to learn more or set your preferences.
AppNexus is a display advertising exchange that we use to manage and optimize our display advertising activity. Tags help us to facilitate the buying and selling of media advertising inventory through this online exchange. Click here to learn more or set your preferences.
DoubleClick and DoubleClick Floodlight
Floodlights allow us to capture and report on the actions of users who visit our website after viewing or clicking on one of our paid search ads. This allows us to determine the effectiveness of our online campaigns in terms of both sales and user activity on our sites. Click here to learn more or set your preferences.
Facebook Connect and Facebook Social Plugins
We use this technology to allow users to share their experiences with our websites on Facebook. To opt-out, log out of your Facebook account and visit aboutads.info/choices.
We use fonts.com to optimize our websites that support a glyph-based language. To do so, a cookie is set that will store a subset of the fonts that a user has already viewed and downloaded. Click here to learn more.
Google AdWords Conversion
We use conversion tracking to help us understand how effective our digital campaigns are. Click here to learn more or set your preferences.
We use Google Analytics to collect information about how visitors use our website. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our website. You can opt-out from being tracked by Google Analytics by installing the Google Analytics Opt-Out Browser add-on for your current web browser. Click here to learn more.
Google Dynamic Remarketing
We use these tracking tools to track user behavior over time and across third party sites to improve the effectiveness of our online advertising. We collect information about what ads users view and whether they click on the ads. We use this information to improve and customize our advertising. Click here to learn more or set your preferences.
Google Tag Manager
We use Google Tag Manager in order to track user behavior, traffic analysis and marketing optimization. Click here to learn more or set your preferences.
Google+ is, a social network owned by Google where users can assign people to different circles, such as friends, family, or acquaintances, and see various activity from the members of these circles. We reference our Google+ platforms using a small piece of HTML within our site’s code. Click here to learn more or set your preferences.
We use this technology to execute, manage, and optimize our advertising activities. Click here to learn more or set your preferences.
This cookie is used to track user sessions on our websites and is only used in browsers that do not support the Navigation Timing API. Click here to learn more.
Omniture (Adobe Marketing Cloud)
We use Omniture to collect information about how visitors use our website. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our website. Click here to learn more or set your preferences.
We use Rubicon to build, manage and optimize our display advertising activities. Click here to learn more.
Options you may select are browser and device specific.
We engage in interest-based advertising
We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms. This might include apps.
Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our website, encouraging you to return. They also include ads we think are relevant based on your shopping habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies’ products. Where legally required we get consent to engage in interest-based advertising.